Posts from — April 2008

The following story illustrates a million-dollar business secret.

RP was unsure about whether he should buy another standard SUV or upgrade to the deluxe model. We talked about it and compared costs, benefits, and uses. In the end, logic dictated the conservative choice and he left for the dealership, comfortable with our conclusion.

Three hours later, when he came back into my office, he was beaming. “So you are happy you made the right choice?” I asked.

“I am,” he said. “I got the deluxe model.”  Read more...

If you live by yourself, or on an isolated island without a single living thing, you might say that you don’t sell. However, if you have to communicate with others, convince another person or animal to do anything, or even convince yourself to do something then you, my friend, are a salesperson.

For years I avoided thinking of myself as a salesperson, even when I was in sales. I just didn’t think I fit my imagined profile of a salesperson. I had some negative perceptions of salespeople; pushy, arrogant, self centered, not interested in helping others or making a difference in the lives of others.  Read more...