http://www.salestrainingadvice.com/2007/07/how-to-use-human-nature-to-dramatically-increase-sales-or-any-other-type-of-performance-by-bob-davies.html Where Sales Trainers and Selling Experts share advice, tips, and techniques on how to become a sales champion! Wed, 01 Feb 2012 19:16:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.salestrainingadvice.com/2007/07/how-to-use-human-nature-to-dramatically-increase-sales-or-any-other-type-of-performance-by-bob-davies.html/comment-page-1#comment-10 DWB Mon, 10 Sep 2007 22:47:23 +0000 http://salestrainingadvice.com/wp/?p=176#comment-10 As I was reading this, I thought that the "Pain" / "Comfort" concept should be used to relate to our customers. What do I offer that can appeal to relieving "Pain" and provide "Comfort?" As I was reading this, I thought that the “Pain” / “Comfort” concept should be used to relate to our customers. What do I offer that can appeal to relieving “Pain” and provide “Comfort?”

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