Effective Sales Bonus Ideas

Richard from salesblog.co.uk had some interesting thoughts on Sales bonuses. I've included just a blurb below, but do take the time to read the entire post at his site as well ...

Personally i believe bonuses should be solely on a percent of sales and should be adapted according to territory potential, but also on basic salary. i.e a lower basic and higher percent of profit. As well as giving regional team bonuses to encourage the salespeople to share ideas.

[via salesblog.co.uk]

Any thoughts you'd like to add? Use the comments below.